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Rashmika Mandanna and Kalyani Priyadarshan showcase the timeless allure of heritage jewellery, ET BrandEquity



Rashmika Mandanna and Kalyani Priyadarshan showcase the timeless allure of heritage jewellery, ET BrandEquity

A nonetheless from the advert


A nonetheless from the advert

Kalyan Jewellers, Indian jewelry model, has launched the marketing campaign that includes model ambassadors Kalyani Priyadarshan and Rashmika Mandanna.

The advert movie has trade stalwarts coming collectively to showcase the timeless attract of heritage jewelry designs from Kalyan Jewellers’ Nimah assortment.

The artistic imaginative and prescient and genius of filmmaker Priyadarshan and the inventive brilliance of artwork director Sabu Cyril, has created a cinematic expertise. Diwakar Mani’s digital camera work and Pony Prakash Raj’s choreography added to the mastery of each body.

Talking on the all-new marketing campaign, Ramesh Kalyanaraman, govt director – Kalyan Jewellers mentioned, “We’re delighted to have each Kalyani Priyadarshan and Rashmika Mandanna characterize our line of heritage jewelry – Nimah. Directed by Priyadarshan, the marketing campaign movie superbly highlights these celebrities and showcases the beautiful craftsmanship and timeless magnificence of jewelry designs from our Nimah assortment. We hope this visible masterpiece will resonate with followers and patrons of Kalyan Jewellers. ”

The larger-than-life backdrop and manufacturing design is a celebration of Indian tradition. It encapsulates the inspiration behind the all-new vary of jewelry designs launched by Kalyan Jewellers as a part of its Nimah Assortment. The digital movie celebrates the timeless attract of heritage jewelry with its beautiful visuals and interesting narrative.

With the introduction of all-new designs as a part of its Nimah Assortment, the jewelry model goals to protect and promote the legacy related to India’s heritage jewelry, whereas providing an intensive vary of jewelry.

Watch the video right here:

Kalyan Jewellers celebrates the beginning of endless new possibilities

That includes regional model ambassador Pooja Sawant, the digital movie addresses a delicate matter of embracing parenthood via adoption.

Top jewellery chains shy away from lab-grown diamonds amid lack of consumer interest

Prime jewelry chains like Kalyan Jewellers and Tanishq are hesitant to undertake lab-grown diamonds resulting from low demand. Regardless of the rising reputation globally, Indian retailers like Joyalukkas stay cautious about integrating LGDs into their shops.

  • Printed On Apr 5, 2024 at 03:50 PM IST

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