Kalyan Jewellers’ unveils new campaign featuring Rashmika Mandanna and Kalyani Priyadarshan

The advert is directed by filmmaker Priyadarshan.

Kalyan Jewellers, an Indian jewelry model has launched a marketing campaign that includes model ambassadors Kalyani Priyadarshan and Rashmika Mandanna. The launch of the movie coincides with the birthday of each these model ambassadors (April 5), and marks their first on-screen collaboration.

The advert movie is directed by filmmaker Priyadarshan and artwork director Sabu Cyril. Talking on the all-new marketing campaign, Ramesh Kalyanaraman, govt director – Kalyan Jewellers, stated, “We’re delighted to have each Kalyani Priyadarshan and Rashmika Mandanna signify our line of heritage jewelry – Nimah.  Directed by Priyadarshan, the marketing campaign movie fantastically highlights these celebrities and showcases the beautiful craftsmanship and timeless magnificence of jewelry designs from our Nimah assortment. The marketing campaign movie’s launch taking place similtaneously their birthdays is a nice coincidence, and we hope this visible masterpiece will resonate with followers and patrons of Kalyan Jewellers.”